Effective posters include a PHOTO (color is best), DATE and LOCATION your cat went missing, and YOUR PHONE NUMBER. Include any identifying features or markings, collar, etc. (For security reasons, do not include your name, your address, or the amount of reward if you are offering one.) You are trying to generate sightings. So, be specific, use good photos, and use large text and bright color to make your poster more impactful. Fluorescent posters are highly visible and make a bold statement. Missing Pet Partnership has more tips for effective posters HERE. Below are some examples.
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